We (Advent Creative) were asked several months ago to redesign one of Sports Illustrated’s websites, www.sicovers.com.
It’s good to see the developers finally got their side completed and the site up and live before the holidays.
It was a fun process to analyze this niche audience and figure out what type of e-commerce site would be most effective. The target consumers were far less tech savvy than anticipated – so we really had to simplify every step of the shopping and buying process. We’ll have to see how sales and traffic change due to this update. It would be ideal to do an eye tracking and heat mapping study to really optimize the shopping experience….maybe phase 2.
Sports Illustrated Site Goes Live
We (Advent Creative) were asked several months ago to redesign one of Sports Illustrated’s websites, www.sicovers.com.
It’s good to see the developers finally got their side completed and the site up and live before the holidays.
It was a fun process to analyze this niche audience and figure out what type of e-commerce site would be most effective. The target consumers were far less tech savvy than anticipated – so we really had to simplify every step of the shopping and buying process. We’ll have to see how sales and traffic change due to this update. It would be ideal to do an eye tracking and heat mapping study to really optimize the shopping experience….maybe phase 2.